Used correctly social media marketing can give you a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales. The problem is, most people don’t know how to use the social media properties correctly…
Social media marketing gives you an edge over larger competitors. Studies show that most companies are not yet adopting social media, leaving a sweet gap for the “little guy” to do big business in that space.
Follow these 10 simple tips to create your own strategy for Social Media Marketing success:
1. Map Out Your Social Media Strategy
What is it you most hope to accomplish with your social media marketing plan? What response do you expect from your target market? Ideas to consider in your overall objective might include:
-Customer Relations (think @comcastcares on Twitter)
2. Connect With Your Target Market
Get an image of your ideal customer or website visitor clearly in your mind. Who are they? What are they searching for? What do they want and need the most? What do you feel they expect from you through social media communications?
Consider what they experience on their end in everything you do. They are the person that you want to attract into your funnel, so you want to make a great impression – and also include a strong, specific call-to-action.
3. Offer Consistent, Quality Content
The content that you post to social media properties should be both consistent as in regular updates, and also consistent with your overall message or objective.
If you are an MLM recruiter for example, provide quality resources for recruits. If you own an ecommerce gardening site, offer gardening tips. Whatever your message, you want to make it consistent across the web.
This helps you achieve your branding objectives, and allows you to create the perception that you want people to have of you or your company. Anyone who follows you online should easily be able to fill in the blank: (You/Your Company) is known for ___ .
Being consistent with your message and your branding also lends toward your goal of relevance and theming when it comes to SEO, or Search Engine Optimization.
4. Focus on Content, Not Marketing
Most people get this backwards. If you focus on valuable, high-quality content then that content will do the marketing for you.
You shouldn’t have to digg or bookmark your own content, but rather focus on writing such great content that your readers give it an unsolicited digg or stumble for you.
Your job is to write, and provide easy access to social media services where your readers can share your content with their friends & groups.
When people like what you have to say, they will share it – period. And when they share it, the search engines will take notice. Write top quality content & updates, and let the rest happen naturally.
5. Caution! Do Not Over-Optimize
Social Media Marketing can help you achieve top search engine rankings for specific keyword phrases. But be careful… because there is such a thing as over-optimization.
Using the same anchor text everywhere that you link to (or request a link to) your site leaves a ‘digital footprint’, throwing up a red flag that you may be trying to manipulate the search results (or PageRank).
Avoid this by using natural variations in anchor text for the links that point back to your primary website. You need a certain number of “click here” or similar links to give balance to your optimization strategy.
Have a clear objective, be a valuable resource, and use social media properties in the way they were intended to be used. Anything else will get you filtered out, unfollowed, banned or blacklisted… and ultimately be a complete waste of your time.